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5 Traits of Great Testimonials Read more »

5 Traits of Great Testimonials

They’re specific. They mention a very specific product or service and provide details about their experience with it. They’re real. Don’t fake them. If you don’t have them yet, ask for them and soon you’ll have more than you need. They’re timely. A testimonial about…


What About Negative Testimonials? Read more »

What About Negative Testimonials?

Embrace them!  After all, how can you fix issues if you don’t know what they are? Don’t only embrace negative feedback, reward it. If someone says something bad about your service contact them and make it right – more than right. If they complained about…


Where to Put Testimonials Read more »

Where to Put Testimonials

You have some testimonials but you’re not sure where to put them on your web site, here are a few suggestions: Featured: if testimonials are a big part of building confidence in your clients for what you do, make them a feature on your front…


Testimonials Read more »

Testimonials

Testimonials can make or break a business. It’s all about how you ask for them, what they say, and where you show them. So how exactly should you ask them? Unfortunately, you have no control over what your customers say but you can elicit better…


What if I don't have testimonials? Read more »

What if I don’t have testimonials?

If you don’t have testimonials, but still need ways to provide credibility, here are a few ideas. Use indirect testimonials. List businesses using your products or services. Or list the states or countries in which you do business, the industries you serve, the percentage of…


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