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Category Archives: Marketing

What About Negative Testimonials? Read more »

What About Negative Testimonials?

Embrace them!  After all, how can you fix issues if you don’t know what they are? Don’t only embrace negative feedback, reward it. If someone says something bad about your service contact them and make it right – more than right. If they complained about…


Reinforce Your Branding Read more »

Reinforce Your Branding

It’s great to redesign your web site and create matching stationery and marketing materials, but if you don’t reinforce your brand across the board it simply won’t stick, and all that time and money goes to waste. Branding consistency is increasingly essential to the success…


Personal Stationery Read more »

Personal Stationery

It’s been a trend for a while now for people to have personal calling cards. A simple card with a whimsical illustration, a favorite hobby perhaps, name, phone number, and e-mail address. But there’s more to personal stationery than a simple calling card, think about…


What if I don't have testimonials? Read more »

What if I don’t have testimonials?

If you don’t have testimonials, but still need ways to provide credibility, here are a few ideas. Use indirect testimonials. List businesses using your products or services. Or list the states or countries in which you do business, the industries you serve, the percentage of…


5 Branding Tips Read more »

5 Branding Tips

Focus on what your business achieves for its customers. Your brand is useless if it isn’t delivering what customers want. Take ownership of your brand. Pay attention to customers’ needs, but you should still control what you want your brand to mean to them. Be…


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