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I recently read an article by a woman named Jennifer Davey titled, “Choosing the Right Web Designer for Your Site” (link) and I found several issues with her article that are common misconceptions by individuals and businesses who look for web work (design or otherwise).…
Business stationery is often forgotten in the branding process – or redesigned without thought to any of the other branding devices (web sites, brochures, vehicles, etc.). Effective branding is consistent. When redesigning your stationery think clean and consistent. Keep your color scheme in line with…
They’re specific. They mention a very specific product or service and provide details about their experience with it. They’re real. Don’t fake them. If you don’t have them yet, ask for them and soon you’ll have more than you need. They’re timely. A testimonial about…
Customer satisfaction is essential to the survival of every business. How do you find out if your customers are satisfied? Ask them. When conducting a customer satisfaction survey, what you ask the customer is important, as is how you ask, when you ask, and how…
Embrace them! After all, how can you fix issues if you don’t know what they are? Don’t only embrace negative feedback, reward it. If someone says something bad about your service contact them and make it right – more than right. If they complained about…
Why people work just hard enough not to get fired.In large companies there are management tiers, and…
Choosing the Right Web Designer for Your SiteI recently read an article by a woman…
What software are other businesses using and what should you use?I ran across this infographic recently, “The best…
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