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Choosing the Right Web Designer for Your Site Leave a comment Read more »

Choosing the Right Web Designer for Your Site

I recently read an article by a woman named Jennifer Davey titled, “Choosing the Right Web Designer for Your Site” (link) and I found several issues with her article that are common misconceptions by individuals and businesses who look for web work (design or otherwise).…


Types of Sites: Which one is for you? Read more »

Types of Sites: Which one is for you?

Think about the websites you visit daily, they likely include some of the following: news, shopping, blog, event/calendar, e-mail, information, or community.  There are many more but those are the most popular types of Web sites, but how do you know which one – or…


Aesthetics: How to Create Visual Pleasure Read more »

Aesthetics: How to Create Visual Pleasure

Determine Hierarchy What is the most important thing – visually – in this layout? Is it the most important, most attractive or most convincing part of the message? Create Emphasis and Focus Once you know what’s most important, use visual emphasis to focus attention through…


Testimonials Read more »

Testimonials

Testimonials can make or break your website.  Pay special attention to the three factors of strong testimonials below and weed through yours to ensure you’re offering your clients the word of mouth they need to hear. Strong testimonials are specific: Vague testimonials read like this:…


SEO: How can updating your site help? Read more »

SEO: How can updating your site help?

Search engine optimization isn’t everything, and perhaps you think your business is immune from needing it.  However, think about each time you have gone online to research a product, look up a fact, or simply to find information on a subject of interest and how…


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