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Focus on what your business achieves for its customers. Your brand is useless if it isn’t delivering what customers want. Take ownership of your brand. Pay attention to customers’ needs, but you should still control what you want your brand to mean to them. Be…
There has been one company in particular in the news regularly for their amazing branding abilities: Apple has an unmistakable logo and style. All of their products have an incredibly clean lines, generally rely on solid colors, with a preference for pure black and white,…
Your logo is your business’ face to the world … but it may not be quite what you think. This pediatric center logo circulated online for some time before the center decided to remove it from their marketing material and change to a text only…
Who should you trust your branding to? Ideally not your neighbour, son or daughter, niece or nephew, kid next door, or cheap online web business – unless they’re professional marketers. Your company’s branding should stay with your company for its entire existence, in some form…
Branding Slogans What makes for a good slogan? It captures your brand, delivers your message, and is short and memorable, like these: Think Different : : Apple Just Do It : : Nike Have It Your Way : : Burger King You’re In Good Hands…
Why people work just hard enough not to get fired.In large companies there are management tiers, and…
Choosing the Right Web Designer for Your SiteI recently read an article by a woman…
What software are other businesses using and what should you use?I ran across this infographic recently, “The best…
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