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What if I don't have testimonials? Read more »

What if I don’t have testimonials?

If you don’t have testimonials, but still need ways to provide credibility, here are a few ideas. Use indirect testimonials. List businesses using your products or services. Or list the states or countries in which you do business, the industries you serve, the percentage of…


5 Branding Tips Read more »

5 Branding Tips

Focus on what your business achieves for its customers. Your brand is useless if it isn’t delivering what customers want. Take ownership of your brand. Pay attention to customers’ needs, but you should still control what you want your brand to mean to them. Be…


Great Branding Examples Read more »

Great Branding Examples

There has been one company  in particular in the news regularly for their amazing branding abilities: Apple has an unmistakable logo and style. All of their products have an incredibly clean lines, generally rely on solid colors, with a preference for pure black and white,…


Bad Logos Read more »

Bad Logos

Your logo is your business’ face to the world … but it may not be quite what you think. This pediatric center logo circulated online for some time before the center decided to remove it from their marketing material and change to a text only…


The Wrong Designers Read more »

The Wrong Designers

Who should you trust your branding to? Ideally not your neighbour, son or daughter, niece or nephew, kid next door, or cheap online web business – unless they’re professional marketers. Your company’s branding should stay with your company for its entire existence, in some form…


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