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What About Negative Testimonials? Read more »

What About Negative Testimonials?

Embrace them!  After all, how can you fix issues if you don’t know what they are? Don’t only embrace negative feedback, reward it. If someone says something bad about your service contact them and make it right – more than right. If they complained about…


Where to Put Testimonials Read more »

Where to Put Testimonials

You have some testimonials but you’re not sure where to put them on your web site, here are a few suggestions: Featured: if testimonials are a big part of building confidence in your clients for what you do, make them a feature on your front…


Testimonials Read more »

Testimonials

Testimonials can make or break a business. It’s all about how you ask for them, what they say, and where you show them. So how exactly should you ask them? Unfortunately, you have no control over what your customers say but you can elicit better…


Reinforce Your Branding Read more »

Reinforce Your Branding

It’s great to redesign your web site and create matching stationery and marketing materials, but if you don’t reinforce your brand across the board it simply won’t stick, and all that time and money goes to waste. Branding consistency is increasingly essential to the success…


Personal Stationery Read more »

Personal Stationery

It’s been a trend for a while now for people to have personal calling cards. A simple card with a whimsical illustration, a favorite hobby perhaps, name, phone number, and e-mail address. But there’s more to personal stationery than a simple calling card, think about…


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