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Helping Your Website Flow Read more »

Helping Your Website Flow

Keep everything 1-2 clicks away. Provide a SEARCH function. Create a descriptive site map. Use plain language.  Don’t say ‘Our Curriculum Vitae’ if you can say ‘About Us’. Keep your navigation consistent. Provide navigation at the bottom of each page. Customize your 404 page in…


Making Your Website Flow Read more »

Making Your Website Flow

When designing your website it’s easy to get lost in the fancy designs and flash graphics paying little attention to how your website is navigated. However, this is a crucial aspect of creating a successful and pleasant user experience. Before designing your website, or handing…


5 Design Tips Read more »

5 Design Tips

1. Create a physical paper mock-up of your homepage so you can move things around before committing. 2. Don’t copy someone else’s design, be original and memorable and brand your site to your company. 3. Define a purpose for your website and cater your design…


Business Stationery - What's appropriate? Read more »

Business Stationery – What’s appropriate?

Business stationery is often forgotten in the branding process – or redesigned without thought to any of the other branding devices (web sites, brochures, vehicles, etc.).  Effective branding is consistent. When redesigning your stationery think clean and consistent. Keep your color scheme in line with…


Leave Your Own Feedback Read more »

Leave Your Own Feedback

You should already be searching online for comments people post about your business in forums and on web sites – if you’re not, get to it!  The question is, what do you do when someone posts something negative about you, your company, or your products? …


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