Business Stationery – What’s appropriate?

Business Stationery – What’s appropriate?

Business stationery is often forgotten in the branding process – or redesigned without thought to any of the other branding devices (web sites, brochures, vehicles, etc.).  Effective branding is consistent.
When [...]

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Types of Sites: Which one is for you?

Types of Sites: Which one is for you?

Think about the websites you visit daily, they likely include some of the following: news, shopping, blog, event/calendar, e-mail, information, or community.  There are many more but those are the [...]

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5 Design Tips

5 Design Tips

1. Create a physical paper mock-up of your homepage so you can move things around before committing.
2. Don’t copy someone else’s design, be original and memorable and brand your site [...]

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Designing for Your Business

Designing for Your Business

If you’re interviewing a candidate for a job as an investment banker and they come in dressed in a tank top and torn jeans it doesn’t matter how talented they [...]

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Aesthetics: How to Create Visual Pleasure

Aesthetics: How to Create Visual Pleasure

Determine Hierarchy
What is the most important thing – visually – in this layout? Is it the most important, most attractive or most convincing part of the message?
Create Emphasis and Focus
Once [...]

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