Think about the websites you visit daily, they likely include some of the following: news, shopping, blog, event/calendar, e-mail, information, or community. There are many more but those are the [...]
continue readingDetermine Hierarchy
What is the most important thing – visually – in this layout? Is it the most important, most attractive or most convincing part of the message?
Create Emphasis and Focus
Once [...]
Testimonials can make or break your website. Pay special attention to the three factors of strong testimonials below and weed through yours to ensure you’re offering your clients the word [...]
continue readingSearch engine optimization isn’t everything, and perhaps you think your business is immune from needing it. However, think about each time you have gone online to research a product, look [...]
continue reading1. Keep your entries brief and relevant to the content of your site and your reader’s interest.
2. Unless your business is very casual (i.e. a hobby) don’t get personal in [...]