5 Branding Tips

5 Branding Tips

Focus on what your business achieves for its customers. Your brand is useless if it isn’t delivering what customers want.
Take ownership of your brand. Pay attention to customers’ needs, but [...]

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Branding Slogans

Branding Slogans

Branding Slogans
What makes for a good slogan? It captures your brand, delivers your message, and is short and memorable, like these:

Think Different : : Apple
Just Do It : : Nike
Have [...]

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10 Reasons to Redesign

10 Reasons to Redesign

1. Logo or marketing materials have changed.
If your logo or marketing materials have changed your website needs to change with them to maintain continuity.  That includes color schemes, fonts, images, [...]

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5 Ways to Get More Visitors

5 Ways to Get More Visitors

1. Provide plenty of helpful links and information to make your website a resource that people return to.
2. Make it easy to find things at your site; people will come [...]

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Helping Your Web site Flow

Helping Your Web site Flow

Keep everything 1-2 clicks away.
Provide a SEARCH function.
Create a descriptive site map.
Use plain language.  Don’t say ‘Our Curriculum Vitae’ if you can say ‘About Us’.
Keep your navigation consistent.
Provide navigation at [...]

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