When designing your website it’s easy to get lost in the fancy designs and flash graphics paying little attention to how your website is navigated.
However, this is a crucial aspect of creating a successful and pleasant user experience.
Before designing your website, or handing it over to a designer, sit down and think about your audience: What do they want to see? What are they coming to your website for? What do they want to know? And how easy should it be for them to find what they are looking for?
Those answers may not be what you think. How often do you go to your company website? How often do you navigate through each page looking for a price or product? Most business owners forget when having a site designed that they are not the end-user – design for the visitors, not the CEO.
To guarantee repeat visitors do your research, ask your regular customers what they go to your website for – or if you don’t already have a website ask your customers what they would like to see on your website.
Then give them what they want!