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Business Stationery – What’s appropriate?

Business Stationery - What's appropriate?

Business stationery is often forgotten in the branding process – or redesigned without thought to any of the other branding devices (web sites, brochures, vehicles, etc.).  Effective branding is consistent.

When redesigning your stationery think clean and consistent. Keep your color scheme in line with all of your other marketing and try to keep your colors to 2-3.

The same goes for fonts.  If you use too many fonts on your stationery it will create a very muddled image.  Keep to the standards: Times New Roman, Arial, Verdana, Calibri, or Tahoma.  These fonts are proven to be easy to read and scan (for those clients who prefer to scan in business cards for their collection). And this doesn’t just include business cards but also your letterhead, envelopes, thank you cards, return envelopes, notepads, basically anything you put a logo or your name on – that’s your stationery – that’s your branding.

One final note, keep your stationery standard. Try not to employ non-standard techniques like using vellum instead of regular paper, or oddly cut business cards. People expect certain things when receiving stationery from a business and anything odd, though unique and memorable, if used incorrectly can be seen as  counterproductive.

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