Embrace them!  After all, how can you fix issues if you don’t know what they are?

Don’t only embrace negative feedback, reward it.

If someone says something bad about your service contact them and make it right – more than right. If they complained about a meal offer them two for free. Not only will they tell people about how you messed up but they’ll rave about how you fixed things.

That’s the power of testimonials, they can make you or break you, but ultimately it’s all in how you respond.