If you collected all of your online browsing history and categorized every page you have ever visited you could create a rather impressive image of your online self.  What if you could do that with your visitors’ history?

It may not be possible to open your visitors’ history up and analyze it but you can get a good feel for the places your users have been and the things they’ve done at those sites by observing how they use and interact with your website.

But how can you do this?

As mentioned earlier Google Analytics allows you to view where your users are clicking on your screen, how often, and your links should tell you where they go from there.  But, there’s more.

With behind-the-scenes tracking software you can also see what words your users searched for to arrive at your site, which page they came in on, which site they came from or if they typed the address in directly, and even where they go after they leave your site.

Once you understand how your users are interacting with your site you can make it easier for them to use, thereby improving their experience – and your sales and visits – all by silently listening