Content is abundant at most websites, unfortunately that’s not necessarily a good thing.  Most companies believe that people will read everything at their website.  When in reality, people have no vested interest in your company so they’ll do what you do when you go to a website with a lot of content – scan.

So now the question is, “What do I need to get across to users who scan?”  Answer that question and use it as a guiding tool to cut your content by 2/3.  Two-thirds!  That sounds like a lot but you may be surprised how much you can say in fewer words and how much more powerful your text is.  Not to mention how much more relevant since all of the fluff and business-speak will be eliminated.

The goal is to help your visitors find what they need quickly – by presenting only the most important details you will be able to do just that.  Your visitors will thank you for culling your content.  So get started!