1. Include links to related companies in your page content and on your resources page.

2. Make your text conversational but still suitable for your particular audience.

3. Use common terms instead of fancy language, unless your audience searched for that kind of wording.

4. Provide a variety of helpful links and information to make your website a resource that people return to.

5. Publish a monthly or quarterly newsletter and post copies of them, and all of your press releases, on your Web site.