1. Have a descriptive site map.

2. Use plain and meaningful language.

3. Use search terms naturally in your content.

4. Make sure your content is relative to your field.

5. Update your website often.

6. Have your site redesigned with SEO in mind.

7. Use emphasis and bolding on words that people will search for, but don’t go overboard.

8. Link to helpful related resources, even if they have nothing to do with your actual preferences.