1. Provide plenty of helpful links and information to make your website a resource that people return to.

2. Make it easy to find things at your site; people will come back because they know their way around.

3. Update your content often, daily if necessary.  Do this with news items, a blog, or photo galleries.

4. Publish a newsletter for your company and send it out on a regular basis: monthly or quarterly.

5. Update your website’s design to stay with the times and to best represent your company and brand.